MiBigBro

A personalized insurance platform created by Sudamericana based in La Paz, Bolivia.

Problem

The perception of car insurance in Bolivia is that it is complicated to understand, expensive and not as necessary.

Goal

MiBigBro is revolutionizing the local car insurance industry by offering personalized and affordable insurance. Our goal is to create a friendly and approachable brand image and create a simple accessibleUI that further simplifies this personalized offering.

Result

The design of this interface was intentionally made very minimal in order to emphasize the clarity and ease of navigating this usually complicated topic. The focus of the app was to be very functional and with minimum transitions and animations to adjust to all types of data and wifi coverage areas.