Startup Platform
MIGBIGBRO
PROBLEM
The perception of car insurance in
Bolivia is that it is complicated to understand,
expensive and not as necessary.
GOAL
MiBigBro is revolutionizing the local car insurance industry by offering personalized and affordable insurance. Our goal is to create a friendly and approachable brand image and create an simple accessible UI that further simplifies this personalized offering.
A personalized insurance platform created by Sudamericana based in La Paz, Bolivia
Content Strategy
Branding
Web Design
Art Direction
UI Design
The design of this interface was intentionally made very minimal in order to emphasize the clarity and ease of navigating this usually complicated topic. The focus of the app was to be very functional and with minimum transitions and animations to adjust to all types of data and wifi coverage areas.
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Interactive Platform
TECO ENERGY
BMW GROUP
Contextual Research
