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Analyst Re-Design

The application is a SaaS platform designed for HR teams and recruiters to access labor market analytics, salary insights, and job posting analytics.

Goal

The goal of the project was to consolidate three separate verticals within the Analyst application (developer, talent, and education) into a single, flexible interface while modernizing its look and feel to better align with the brand.

Challenges

The primary challenges included maintaining consistency across the different user groups, addressing information overload, endless scrolling pages, and lack of visual hierarchy in the existing interface, and gathering insights to understand user pain points and needs for the ideal user experience.

Results

By conducting user research to validate pain points, creating low-fi designs for ideation, and simultaneously developing an atomic design system for scalability, the project successfully delivered a modern, unified interface that improved usability and provided a seamless experience across all user groups. Stakeholder involvement and user testing throughout the process ensured alignment with project goals and user needs.

Year
2024
Client
Lightcast
Type
Visual Design
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About me

I'm a Product Designer at Lightcast, specializing in four main services: Visual Design, UX Research, Interactive Design, and Development. My background in advertising and branding has forged my skills in art direction, digital design, and integrated brand marketing – the secrets to unleashing my creative prowess.

What truly fuels my fire is crafting designs that make a positive impact on society. Whether it's creating stunning visuals or diving deep into user research, my ultimate goal is to connect and engage users on a meaningful level.

Lightcast

Product Designer
2022 - Now

IBM

Visual Designer
2020 - 2022

Sudamericana Seguros

Freelance Designer
2020 - 2021

BMW Group

UX Researcher Intern
2019 - 2019
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